The NESCAFÉ Plan for responsible agriculture.
Our aim is that we meet the needs of the present without compromising the ability of future generations to meet their own needs.
Over the next five years (2011-15), we will double the amount of NESCAFÉ coffee bought directly from farmers and their associations, purchasing 180,000 tonnes of coffee from around 170,000 farmers.
With the support of Rainforest Alliance and 4C, all directly purchased green coffee will be compliant with the internationally recognized 4C sustainability standards by 2015.
In addition, 90,000 tonnes of NESCAFÉ coffee will be sourced according to Rainforest Alliance (SAN) principles by 2020.
We will expand our technical assistance programmes for farmers, providing advice on farming and post-harvest practices to over ten thousand coffee farmers per year.
We will also set up new microfinance schemes for coffee farmers and increase the number of community projects focused on education, public health and water supply.
We will distribute 220 million high-yielding, disease-resistant coffee plantlets to farmers by 2020, through partnerships with public and private institutions in countries such as Mexico, Thailand, Indonesia and the Philippines, where we have already distributed over 16 million coffee plantlets in the past ten years.
New propagation centres will open in coffee producing countries, starting with Mexico.