We have worked together on coffee farms with the Rainforest Alliance for more than a decade to define advanced farm management practices and improve the livelihoods of farmers. We agree that in order to make their operations more socially and environmentally responsible, and make coffee farming an attractive business, farmers must conserve natural resources, protect ecosystems, ensure rights and benefits to workers, increase yields, control costs, improve quality and diversify.
The Rainforest Alliance is an international nonprofit organization that works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use and business practices. They are an ideal collaborator to help us work toward responsible development by nurturing it locally. The Common Code for the Coffee Community (4C) provides the criteria for the baseline entry point for farmers toward sustainability and the Sustainable Agriculture Network (SAN) standard as the more advanced criteria embracing the three interlocking spheres of sustainability: environmental protection, social responsibility and economic viability.
Through the NESCAFÉ Plan, experienced agricultural specialists from the Rainforest Alliance, SAN and Nestlé will work together to combine the traditional wisdom of farmers with modern science to give farmers new tools and techniques so that they can thrive. The NGOs will help us train thousands of farmers, equipping them for a brighter future.