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Bringing you coffee moments that spark your curiosity. 

Innovation is in our DNA

Since launching the world’s first instant coffee in 1938, NESCAFÉ has remained at the forefront of innovation and our NESCAFÉ AZERA range is no exception. 

We’re constantly challenging ourselves to develop pioneering coffee experiences. With our wide range of cutting-edge products, we fuel your curiosity to try different things every day.

Nescafé Azera brand logo


From premium instant coffee that tastes & feels as good as coffee shop coffee, to new formats that push coffee into whole new realms, we are committed to doing things differently.

Breaking expectations in coffee


Since NESCAFÉ AZERA’s inception, we’ve never played by the rules. 


Our brand was born in the UK with a simple idea to break expectations of what was possible with instant coffee…


We refused to taste, look and act the way other coffees do. Instead we are constantly exploring ways to break the mould and set new standards in coffee experiences.


After years of research and development with our coffee experts, we crafted our very first NESCAFÉ AZERA Americano in 2012, a blend of instant coffee and finely ground roasted coffee beans. 


The result? A barista-style instant coffee. Intense aroma with velvety crema and smooth, delicious coffee taste. Now millions of people could enjoy all of that pleasure in an instant and in the comfort of their own home. 


But we didn’t stop there – we encouraged coffee enthusiasts across the UK and Ireland to be their own barista and continued to launch a range of coffee innovations that set the trend and shook up the coffee market. 


We know the coffee world better than most and as it opens up to new possibilities, we want to be at the front looking over the edge.


Bringing people on a journey of discovery and collaboration where new ideas and experiences can flourish.



Take a look at some of the key moments in our history

A new way to enjoy coffee is launched


NESCAFÉ AZERA was born! We launched our new premium coffee that uses a blend of instant and finely ground coffee beans, with a velvety crema, to provide a unique and specifically crafted cup of coffee. 

The very first Nescafé Azera coffee products

Limited edition tins arrive on shelves


We partnered with students from the University for the Creative Arts to create exclusive packaging that champions young designers and gives them a head start in the workplace.

The first Nescafé Azera limited edition tins

Your favourite coffee but decaffeinated


We introduced our very first Americano that is decaffeinated purely, using water, to ensure everyone can enjoy a barista-style coffee at home. 

The first Nescafé Azera Americano Decaff instant coffee

Nitrogen infused coffee that’s ready to drink


We launched NESCAFÉ AZERA Nitro, a coffee drink infused with nitrogen for a smoother taste that is best served chilled. Unfortunately the Nitro range is no longer available. Check our website for future updates.

The first Nescafé Azera nitro can

Our first ever coffee shop opens at The O2


We unveil our first ever coffee shop in the world’s most popular music and entertainment venue. It’s the only dedicated coffee shop within the arena concourse. So come down and see us and enjoy a coffee before, during or after an event. 

A man serving a coffee over a counter

A new identity and innovating again


We introduced a sharp new visual identity across our packaging and we also welcomed another innovation to our line-up. NESCAFÉ AZERA roast and ground coffee bags. Unfortunately this range is no longer available. Check our website for future updates.

A coffee bag being added to a glass of water

Becoming the official coffee partner of Manchester City Football Club


We’re proud to work with Manchester City FC on an exciting partnership that sees NESCAFÉ AZERA coffee added to the matchday beverage offering at the Etihad and Academy Stadium. If you’re a fan look out for us on matchdays and enjoy a barista-style coffee.

Banner for Nescafé Azera and Manchester City Football Club collaboration

The UK and Ireland's first instant craft coffee


We partnered with Grindsmith coffee roasters, an independent coffee roastery based in Manchester, UK, to bring the highest quality instant coffee to the UK and Ireland.

What is NESCAFÉ Craft coffee?