We’re turning bean growers into bean counters
These days, life for Makena’s good. Last year she won the right to own her own land, and to tend her own arabica coffee bushes. Her two kids tag along under her feet as she proudly picks the red cherries to take to market.
This is progress in Kenya, where the culture is shifting. It’s not equal yet, but it’s on the right track.
We want to do more for Makena – we want to help her not just to grow coffee but to empower her as a modern businesswoman. Our teams on the ground are beginning to teach Makena – and 2,000 Kenyan women like her – the less obvious but essential parts of modern coffee farming – like keeping records of expenses, sales and harvests.
‘I was never that great at arithmetic at school,’ she says. Still, we’re getting out the abacus and going back to maths lessons. But we’re getting there, together.
So far we’re proud to have created 250 ‘lead women farmers’ who can advise their sisters and lead by example. We’re helping Kenyan women take care of the coffee business so they can have the opportunity for a bright and sustainable future – and you can taste success in every cup.
Enjoy more stories of Respect
Radical tree renovation!
Sometimes the advice our experts give looks pretty severe. But African growers trust us with their livelihoods, and extreme techniques pay off with bigger crops.
Coffee’s in our blood
We’ve been working with Mexican coffee farmers for a long time – sometimes we’re partnering with the grandchildren of the first farmers we helped.
We’re putting less water in our coffee
Our coffee is often grown in places where water’s scarce, so we’re helping our farmers get smarter with how they use it. Coffee’s important – but water conservation is vital!
We believe in ‘reinjarnation’
The jar in your hand may have had a previous life. Glass can be infinitely recyclable, and every tonne of recycled glass used saves 670 kg of CO2.
Let’s get to work on plastic waste
The great taste of NESCAFÉ has been supporting our busy days – if we use reusable mugs and flasks, which cause less plastic waste, then we’ll all be helping towards the good of the environment, too.