NESCAFÉ wants to keep coffee fresh, and our customers informed, while making a positive impact on the planet. NESCAFÉ aims to provide more sustainable jars, cartons, capsules, and sachets that create less waste, following Nestlé's ambition of 100% recyclable or reusable packaging. In 2025, 95% should already be achieved.
By refilling your glass jar with NESCAFÉ’s light-weight soft packs, you can help reduce your waste with a packaging that uses 97% less packaging weight per gram of coffee, compared to our NESCAFÉ Gold Blend 200g jar. NESCAFÉ also introduced the Next Generation of coffee cups, made of 95% paper and using 50% less plastic in their coating. There’s even better news: these cups feature a unique new dispersion coating that is designed to dissolve easily, so they can be processed in paper recycling machines along with normal paper waste (depending on local regulations, of course). NESCAFÉ is committed to using more recyclable paper for its in-store print ads. All those initiatives will help Nestlé to reach the ambition of 1/3 reduction of virgin plastic by 2025. When you’re as big as NESCAFÉ, every positive change helps to make difference.