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Coffee Experience

To really appreciate something fully, you’ve got to understand it. Coffee can be quite complex, but it’s quite easy to get your head around the basics. Once you do, you’ll enjoy it even more.

COFFEE EXPERTISE

Understanding coffee is to enjoy it even more

  • FROM BEAN TO BREW

    Before becoming a brew, coffee is carefully farmed and delicately roasted. There are different kinds of coffee and different ways to roast them, each of which results in a unique taste and distinct flavour.

  • READY TO ROAST

    Raw, green beans need to be roasted before they can make a brew. During roasting, the coffee beans expand and change colour. They turn to yellow as they absorb heat; brown as they lose water content; and darker still as they secrete their oils. The longer they roast, the darker they become and the more flavour they release.

  • MIX IT UP

    Coffee blends are created when you combine different types of beans or flavours. You can roast coffee beans with flavours like vanilla or hazelnut, or add flavours during the brew.

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GROWN RESPECTFULLY

Coffee grown respectfully tastes better

Improving livelihoods | Better prospects for farmers | Protecting the environment
 

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Coffee Experience

To really appreciate something fully, you’ve got to understand it. Coffee can be quite complex, but it’s quite easy to get your head around the basics. Once you do, you’ll enjoy it even more.

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