About Us

About us

The world’s favourite coffee

When we first launched NESCAFÉ in Switzerland on 1 April 1938, it was predicted to be a huge success. But then WWII started in 1939. During the war, NESCAFÉ was a staple in the food rations of the US forces, and they loved it. Quick, easy and delicious coffee.

After the war, NESCAFÉ was exported to France, Great Britain and the US, and the American troops became our brand ambassadors, spreading their love of NESCAFÉ.  

During the rest of the 1940s, the popularity of NESCAFÉ grew. Today, NESCAFÉ is enjoyed in over 180 countries and has become the world’s favourite coffee.

On top of the world

On top of the world

This photo was taken in 1953, during the record-breaking expedition to Mount Everest with Edmund Hillary, Tenzing Norgay, and a trusty little tin of NESCAFÉ.

To the moon and back

To the moon and back

In 1969, NESCAFÉ joined the crew of Apollo 11, Neil Armstrong, Buzz Aldrin and Michael Collins, in their pioneering mission. The first coffee to land on the moon.