DISCOVER
Coffee Experience
3
minutes
To really appreciate something fully, you’ve got to understand it. Coffee can be quite complex, but it’s quite easy to get your head around the basics. Once you do, you’ll enjoy it even more.
Understanding coffee is to enjoy it even more
COFFEE EXPERTISE
FROM BEAN TO BREW
Before becoming a brew, coffee is carefully farmed and delicately roasted. There are different kinds of coffee and different ways to roast them, each of which results in a unique taste and distinct flavour.
READY TO ROAST
Raw, green beans need to be roasted before they can make a brew. During roasting, the coffee beans expand and change colour. They turn to yellow as they absorb heat; brown as they lose water content; and darker still as they secrete their oils. The longer they roast, the darker they become and the more flavour they release.
MIX IT UP
Coffee blends are created when you combine different types of beans or flavours. You can roast coffee beans with flavours like vanilla or hazelnut, or add flavours during the brew.
A Coffee for every occasion
There are so many different ways to enjoy coffee. Whether you like yours simply black or flamboyantly flavoured, piping hot or ice cold, or indulging yourself with added cream or a splash of whisky, there’s a coffee to suit whatever mood you’re in.
