Tin can man of Vietnam

Tin can man of Vietnam

Meet Pham, he’s a coffee expert working for NESCAFÉ in Vietnam who keeps coming up with clever ideas to help farmers use scarce resources sustainably. Pham helped 20,000 Vietnamese farmers measure rainfall and ground moisture with tin cans and plastic bottles. So now, farmers only irrigate crops when they have to. Go Pham!


Natural water springs are protected by 70,000 native trees in Brazil


Micro basins with improved water quality in Columbia


Soil analyses conducted for more than 3,600 farmers in Kenya

Making water available to all

Making water available to all

Widespread irrigation enables higher coffee yields. But that’s a lot of water. NESCAFÉ is training thousands of farmers in Vietnam, to reduce water use by 40%, while maintaining quality and productivity. With more efficient irrigation, there’s more water for everyone else.


Domestic wastewater cleaning systems installed to avoid contaminating rivers and streams in Brazil


Columbian farmers are trained to learn about water efficiency, waste, bioengineering and reforestation


Reduced water consumption in Vietnam and 20% reduction in chemical fertiliser