ROASTING WITH PASSION

THE ART OF COFFEE ROASTING

3 min

Having mastered their craft, NESCAFÉ® roasters know exactly how to enhance flavour and aroma. Roasters help determine our flavour profiles and maintain our coffee’s quality and consistency. These highly trained individuals are integral to the process of making your favourite NESCAFÉ® and passionate about producing world-class coffee products.

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Eliseu de Lima

Eliseu explains how he captures flavour with precision roasting.

Roasting to perfection

Eliseu de Lima has been a roaster for over a decade. He’s honed his craft and sharpened his senses, expertly roasting coffee beans to the exact point where they fully reveal their character. “With experience, we acquire a sensitivity for flavour and aroma,” he says. Controlling roasting temperature and time requires technical precision and attention to detail. It’s a complex process that ensures we deliver a high-quality, well-balanced cup of coffee.

10+ years of experience

Keen senses

Eliseu is highly adept at reading coffee. “We know how to differentiate various types of roasts,” he explains, referring to dark, medium and light. He notices immediately if the coffee is dry, burnt or lacking in moisture, or if the colour is off. “As the years go by you are able to see the defects,” he says. “In a few seconds, you already know if something is going to go wrong.” He then responds promptly, ensuring that quality is maintained.

Finding the perfect roast

“With experience, we acquire a sensitivity for flavour and aroma.”

Eliseu de Lima,

NESCAFÉ® Roaster, the state of São Paulo, Brazil

A dream come true

A father of two, Eliseu always wanted to work at our Araras roastery in the state of São Paulo, Brazil. “Getting in was like a dream to me,” he says. After a friend recommended him, he got the job and that same friend went on to train him. “When I see him on the street I thank him,” he smiles. “He helped me a lot.” It gives him immense joy to see his fellow roasters at work. “It’s great to know that you work at a NESCAFÉ^® roastery, producing coffee for the entire world,” he says. “That’s priceless.”

Sharing between roasters

“I am satisfied when I arrive at work and look at the roasters working productively. When you're making NESCAFÉ^®, and you know it's a coffee that is produced for the entire world, that is priceless, gratifying and an enormous joy.”

Eliseu de Lima,

NESCAFÉ® Roaster, the state of São Paulo, Brazil

FAQ

What is regenerative agriculture?

In line with the Sustainable Agriculture Initiative Platform, NESCAFÉ^® defines “regenerative agriculture” as an approach to farming which aims, through practice adoption, to conserve and restore natural resources, primarily soil, as well as water and biodiversity, while capturing carbon in soils and plant biomass, and to support farmers’ livelihoods. Key practices promoted under the NESCAFÉ^® Plan include efficient water use and optimised use of inputs.

Learn more: NESCAFÉ^® Plan 2030 Progress Report 2025