Having mastered their craft, roasters know exactly how to enhance flavour and aroma.

Coffee roasting to unlock the senses

1 min

Roasters help determine our flavour profiles by monitoring roasting time, temperature and airflow, this helps maintain our coffee’s quality and consistency. These highly trained individuals are integral to our production process and passionate about producing world-class products.

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La Mihn Quang

Learn about how Quang has mastered the art of roasting

Capturing quality

Roaster La Mihn Quang is committed to quality. “The roasting process changes the aroma and taste of coffee beans,” he says. “It is the moment that most fully reveals a coffee bean’s flavours and characteristics.” It takes intense focus to oversee and control temperature and time during the roasting process, but it’s all worth it in the end. “This is what brings out the full flavour in each coffee bean, and contributes to the unique characteristics of NESCAFÉ^®,” he says.

All kinds of flavour
Quang has mastered his craft over the years, and draws on this experience to create different aromas. “Roasting for the right amount of time produces a well-rounded flavour and aroma,” he says, adding that shorter durations result in mild flavours, while longer ones bring out rich, special flavours. “It demands subtlety, and requires a precise mind and sharp senses,” he says.

Making sense of the senses

Quang knows that coffee lovers employ many different senses when enjoying a cup, and that his role is to help enhance this experience. “What I am most passionate about is evaluating the sensory quality of coffee,” he says. “The taste, the smell, the feel.” By taking great care to roast at the right time, at the right temperature, he’s contributing to greater quality and consistency. “Coffee needs balance. Coffee needs harmony,” he concludes.

Now that you've discovered the Roaster, why not meet more people behind every cup of NESCAFÉ^® you enjoy.
Explore the dedication and skill of our NESCAFÉ^® coffee artisans.

FAQ

What is regenerative agriculture?

In line with the Sustainable Agriculture Initiative Platform, NESCAFÉ^® defines “regenerative agriculture” as an approach to farming which aims, through practice adoption, to conserve and restore natural resources, primarily soil, as well as water and biodiversity, while capturing carbon in soils and plant biomass, and to support farmers’ livelihoods. Key practices promoted under the NESCAFÉ^® Plan include efficient water use and optimised use of inputs.

Learn more: NESCAFÉ^® Plan 2030 Progress Report 2025