NESCAFÉ RED CUP the Origin Selection

        This New limited-edition NESCAFÉ RED CUP Origin Selection is made from quality Robusta coffee beans that are collected from more than 500 coffee growers in Ranong. Only the ripest red beans are hand-picked with care, then naturally air dried during the time of the year when the weather is perfect for drying the beans. The dried beans are then meticulously roasted and mixed with fine-ground coffee using NESCAFÉ’s proprietary MRC (Micronized Roasted Coffee) technology.

       NESCAFÉ is forging ahead to elevate the pure soluble coffee market with the launch of new limited-edition “NESCAFÉ RED CUP Origin Selection with the result of an intense coffee that comes in modern and beautifully-designed packaging inspired by the enchanting Batik prints that are part of Southern Thai culture.

       The new product is the result of the first collaboration between NESCAFÉ and local coffee growers to select the highest-quality Robusta coffee beans from Kraburi district in Ranong province. The specially-selected beans used in new limited-edition NESCAFÉ RED CUP Origin Selection are chosen for their uniquely intense aroma and flavor, which are preferred by Thai coffee lovers. The partnership with NESCAFÉ will also help improve the quality of life for coffee growers, in line with Ranong province’s policy of promoting coffee to become its main economic crop