Roll Out The Green Carpet

We believe the secret to fresh, great-tasting coffee is to work with nature, not against it. That's why our Brazilian partner farmers use state-of-the-art farming techniques combined with ecological methods that reduce the environmental impact of their modern farms.

One method includes planting lush green grass beneath the fierce Brazilian sun and the canopy of coffee trees. This bed of luxuriant, cool grass plays a vital part in the ecosystem and our commitment to natural coffee growth.

A green carpet of grass protects the soil from the baking sun, keeping it cool and moist while preventing the spread of pesky weeds without needing so much artificial herbicide. It's called microshading – and it’s just one of the ecological farming methods our Brazilian partner farmers use to reduce the environmental impact of their farms.

Using less herbicide is better for the farmer's wellbeing as well as their coffee. That's why we're so proud to work with coffee farmers who are open to natural innovations that protect not just their crops but also their livelihoods. So raise a cup to good health... or ‘saúde!’ as they say in Brazil.