Seconds To Make, 15 Years To Breed
Coffee breeding isn’t a career for the impatient. It takes about 15 years to create new varieties. It then takes another five years to test the trees to make sure they thrive in local conditions. It’s a continuous process of innovation and improvement– but a delicious process nonetheless!
We continue to deliver more deliciousness, year after year, through ongoing trials. We’re committed to breeding easier-to-grow, more disease-resistant coffee trees which produce even more flavorful beans. Once we have a new coffee plant that we feel good about, we distribute the coffee crops around the world to boost our coffee grower's production.
If you love the taste of our coffee, that makes us very happy. But we don’t stop there – we’re always thinking of long term ways to make our coffee plants better suited to the changing climate.