Grown Respectfully
The future of coffee
More than 23,000 cups of coffee are drunk every second. But with so many of us enjoying it, we need to be careful not to be left with empty cups.
Climate change, crop diseases, water shortage and people leaving farms for cities, all threaten the future of coffee. If we want to keep drinking it, we need to plan. That's why in 2010 we set up the NESCAFÉ Plan.
The NESCAFÉ Plan
In 2010, we brought our 80 years of global coffee knowledge to the next level, with one aim: To make sure all our coffee is responsibly sourced.
Read on to find out more about how the NESCAFÉ Plan is helping farmers, farming communities and our planet.
Great tasting coffee comes from the hard work of many people.
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Training farmers
We now have 300 NESCAFÉ coffee-growing experts working with farmers in 15 countries, offering training in business and advanced agriculture skills. Since 2010 we have helped train more than 700,000 farmers.
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Securing farmer's incomes
Our experts are teaching farmers how to diversify their income by growing different crops alongside coffee trees. Gaining these new business skills allows farmers to better manage their farms and improve their livelihoods.
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Supporting communities
Coffee farming as a way of life, is something we want to keep alive. So, we’re supporting local farming communities and inspiring a new generation to become coffee farmers, with empowerment and upskilling programs.
Healthy plants make better coffee
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Surviving with less water
Our plant scientists are growing new varieties of coffee plants around the world, that can thrive in drier conditions, when water is scarce.
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Growing resistance
We now have eight new and improved varieties of coffee plants, which are more productive and resilient to threatening diseases, like leaf rust.
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Younger, stronger tees
We have been helping farmers to renovate their farms to be more efficient, with younger, stronger trees, that produce more coffee that’s better quality.
Continuing to ensure a healthy planet
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Water conservation
Finding ways to conserve water and reduce waste is important to the future of coffee. Our experts teach farmers how to grow high-quality coffee using less water, making more water available to communities and the environment.
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Preventing deforestation
In 20 years, the world will drink around 50% more coffee than today. Making our coffee farms more productive now, means that our farms won’t have to expand in the future. This is critical in preventing deforestation to meet growing demand.
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Creating biodiversity
We are encouraging bees, insects and creating greater biodiversity in the coffee-growing regions with our intercropping and agroforestry programs. With us, growers learn how to farm while developing natural diversity.
