
The NESCAFÉ Story
The NESCAFÉ Story
In 1929, Nestlé was challenged to help preserve the surplus coffee beans in Brazil that resulted from the Wall Street Crash. And Nestlé accepted the challenge.
Our coffee specialist, Max Morgenthaler, was on a mission to create a delicious cup of coffee simply by adding water. Max and his team worked hard to find a new way to make instant coffee that would retain the coffee’s natural flavour. In 1938, they found the answer, and NESCAFÉ was born. Named by using the first three letters in Nestlé and suffixing it with ‘café’, NESCAFÉ became the new name in coffee.
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The World’s Favourite Coffee
After the war, NESCAFÉ was exported to France, UK and the US, and the American troops became our brand ambassadors, spreading their love of NESCAFÉ.
During the rest of the 1940s, the popularity of NESCAFÉ grew.
Today, NESCAFÉ is enjoyed in over 180 countries and has become the world’s favourite coffee.