Women in coffee

Growing a legacy in coffee

2 min

Luiza Bonomo Trés grew up in a farming environment, and is now growing her family’s legacy with innovative farming techniques. Mixing family traditions with modern means, like social media, she is encouraging other young people to keep farming.

Back to working with nature

Embracing old and new

Luiza’s approaches are rooted in her family’s farming legacy, and in the fervent belief that women bring something new to the table. Armed with extensive training, and a desire to constantly innovate, she’s doing things her way, and achieving great success in the process.

Luiza, coffee farmer

“My advice for future generations is to take care of your field and your soil just like you would take care of a child, with much care and love. It is something that you are going to leave behind.”

Luiza Bonomo Trés, coffee farmer,

Brazil

Born to farm

Luiza grew up on a farm. “Farming has always been rooted in our family culture,” she says. “Our Italian ancestors worked in the fields, so I never doubted that I would work in agriculture. It was a life purpose.” This early exposure created a lifelong bond with farming. She fondly recalls the pride her father took in his job. “He always told me farming was something that generated wealth and fed the world,” she says.

Roots that run deep

Planning to grow

After college Luiza returned to the family farm intent on modernising operations in an effort to increase profitability and efficiency, as well as improve the livelihoods of people in the surrounding areas. We have helped her explore these plans, introducing her to Café Gestão, a program that manages all aspects of the farm’s financials, with the aim of helping it grow. “NESCAFÉ^® shared a lot of important information,” she says. “We've also adopted regenerative agriculture practices, like composting where we take advantage of the waste here on the property and use it to support soil condition as well as planting other trees (species) on the farm".

Working with agronomists

Inspiring a community

Luiza uses social media to share her routines, introduce technologies and exchange information. By creating a community, she is encouraging the next generation of coffee farmers to reconsider their desire to leave agriculture. “Some have changed their minds and stayed,” she smiles. Her advocacy stems from her participation in our Fazedores de Café project, a future-focused initiative that encourages young people to remain in the field and adopt regenerative agriculture practices.

A source of inspiration

FAQ

What is regenerative agriculture?

In line with the Sustainable Agriculture Initiative Platform, NESCAFÉ^® defines “regenerative agriculture” as an approach to farming which aims, through practice adoption, to conserve and restore natural resources, primarily soil, as well as water and biodiversity, while capturing carbon in soils and plant biomass, and to support farmers’ livelihoods. Key practices promoted under the NESCAFÉ^® Plan include efficient water use and optimised use of inputs.

Learn more: NESCAFÉ^® Plan 2030 Progress Report 2025