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NESCAFÉ: The Official Cuppa Partner of R U OK?

In the time it takes to share a cuppa, you might start a conversation that could change a life. The next time you're enjoying a cup of NESCAFÉ, take a moment to ask, "are you OK?" It's a simple question, but it could make all the difference.

Brewing Conversations Together

NESCAFÉ has partnered with R U OK? as their official cuppa partner. This partnership aims to inspire people to use everyday moments over a cup of NESCAFÉ coffee to start a conversation that could make a difference.

By asking, "are you OK?", NESCAFÉ and R U OK? aim to transform these coffee moments into opportunities for meaningful conversations.

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Who is R U OK?

R U OK? is a public health promotion charity that encourages people to stay connected and have conversations that can help others through difficult times in their lives.

The work of R U OK? focuses on building the motivation, confidence, and skills of the help-giver—the person who can have a meaningful conversation with someone who is struggling with life.

R U OK? contributes to suicide prevention efforts by encouraging people to invest more time in their personal relationships and building the capacity of informal support networks – friends, family and colleagues - to be alert to those around them, have a conversation if they identify signs of distress or difficulty and connect someone to appropriate support, long before they're in crisis.

Visit for more information and resources.

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Our Role as the Official Cuppa Partner

As the official cuppa partner, NESCAFÉ aims to help break down key barriers to initiating a mental health conversation: being uncertain of when the right time to ask and the right way to ask is.

Every day, thousands of Australians are connecting with their loved ones over a cup of NESCAFÉ coffee. Through our partnership with R U OK?, we want to inspire people to use these moments to start a conversation that could make a difference, to ask, ‘are you OK?’.

At the end of the day, catching up over a coffee is a perfect time to check in with someone we care about.


Our R U OK? Journey So Far

The Conversation Convoy

NESCAFÉ has been the sponsor and coffee provider of the R U OK? Conversation Convoy. This initiative travels to regional communities, emphasizing the role each individual plays in supporting their loved ones and providing an opportunity for meaningful conversations over a cup of NESCAFÉ coffee.

Visit for more details on this extraordinary initiative that we are proudly supporting.

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Promoting Conversations in the Workplace with a Limited-Edition Tin

To commemorate the partnership, a limited-edition 1kg tin of Blend 43 has been created for office kitchens, staff backrooms and work sites. Made in our Gympie, Queensland, the new bold, yellow tin design is designed to act as a reminder and prompt important conversations in the workplace whilst sharing a cuppa together.

Visit for more information on the limited edition tin.

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