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Grown Respectfully

Grown Respectfully

NESCAFÉ is the most sustainable coffee brand in the world.

The future of coffee

More than 23,000 cups of coffee are drunk every second, but with so many of us enjoying it, we need to be careful not to be left with empty cups. 

Climate change, crop diseases, water shortage and people leaving farms for cities, all threaten the future of coffee. If we want to keep drinking it, we need to plan. That's why in 2010 we setup the NESCAFÉ Plan. 

Grown Respectfully

100% Sustainable Coffee Beans

We are proud to say that 100% of our NESCAFÉ BLEND 43 coffee beans are sustainably sourced, thanks to 4C verification. We work closely with farmers and communities to ensure we deliver the best tasting coffee made with care and respect.

The Common Code for the Coffee Community (4C’s)

  • fact1

    What is 4C?

    The Common Code for the Coffee Community (4C’s) is a global organisation that works with coffee stakeholders in order to establish sustainable coffee production, trustworthy and fair trading along ALL sectors in the coffee supply chain (whether that is in production, transportation, collection/warehouse, mill/processing, trading/exporting, roasting or retail).


    100% Compliance

    The 4C Association works with us to achieve 100% coffee sector compliance. The 4C has a Code of Conduct which is a list containing 27 standard principles to achieve and 10 unacceptable practices. 

  • Younger, stronger tees

    Coffee Farming

    We also work closely with coffee farming communities by teaching them how to make their farms more sustainable as well as enabling them to profit from 3 main sectors:

    1. Economic - higher economic outcomes and long-term productivity

    2. Social - improved livelihood and fair working conditions

    3. Environmental - the preservation of precious landscapes and biodiversity

Sustainability Tin
NEW Limited Edition 500g Tin

This Limited-Edition NESCAFÉ BLEND 43 500g tin was created to celebrate all of the NESCAFÉ BLEND 43 range being made from 100% sustainably grown coffee beans.
This unique design was exclusively available in Woolworths in April 2020.

The future of coffee
The future of coffee
The future of coffee
The future of coffee


In 2010, we brought our 80 years of global coffee knowledge to the next level, with one aim: to make sure all of our coffee is responsibly sourced. 

Read on to find out more about how the NESCAFÉ Plan is helping farmers, farming communities and our planet.

World Map

Great tasting coffee comes from the hard work of many people.

  • Training farmers

    We now have 300 NESCAFÉ coffee-growing experts working with farmers in 15 countries, offering training in business and advanced agriculture skills. Since 2010 we have helped train more than 700,000 farmers.

  • Securing farmer's incomes

    Our experts are teaching farmers how to diversify their income by growing different crops alongside coffee trees. Gaining these new business skills allows farmers to better manage their farms and improve their livelihoods.

  • Supporting communities

    Coffee farming as way of life, is something we want to keep alive. So, we’re supporting local farming communities and inspiring a new generation to become coffee farmers, with empowerment and upskilling programs.

Healthy plants make better coffee

  • Surviving with less water

    Surviving with less water

    Our plant scientists are growing new varieties of coffee plants around the world, that can thrive in drier conditions, when water is scarce.

  • Growing resistance

    Growing resistance

    We now have eight new and improved varieties of coffee plants, which are more productive and resilient to threatening diseases, like leaf rust.

  • Younger, stronger tees

    Younger, stronger trees

    We have been helping farmers to renovate their farms to be more efficient, with younger, stronger trees, that produce more coffee that’s better quality.

Continuing to ensure a healthy planet

  • Water conservation

    Finding ways to conserve water and reduce waste is important to the future of coffee. Our experts teach farmers how to grow high-quality coffee using less water, making more water available to communities and the environment.

  • Preventing deforestation

    Preventing deforestation

    In 20 years the world will drink around 50% more coffee than today. Making our coffee farms more productive now, means that our farms won’t have to expand in the future. This is critical in preventing deforestation to meet growing demand.

  • Creating biodiversity

    Creating biodiversity

    We are encouraging bees, insects and creating greater biodiversity in the coffee-growing regions with our intercropping and agroforestry programs. With us, growers learn how to farm while developing natural diversity.

The NESCAFÉ Plan in action

The NESCAFÉ Plan in action

Already nearly 70% of our coffee is independently checked and responsibly sourced, allowing us to know where it came from and how it was grown. There’s still lots to do, but we’re on track to reaching our target of 100% Responsibly Grown coffee by 2020. We’re leading the way in building a brighter future for coffee.