The Coffee Experience

In every cup of coffee, there are three key characteristics that create its overall flavour: aroma, acidity and body.
Aroma
Coffee can have up to 1000 aromatic compounds that contribute to its profile. A coffee aroma can be: fruity, caramel, roasted, cereal, rubber, fermented, earthy, spicy, floral, nutty, and even cooked.  
Body
When it comes to coffee, acidity isn’t what you think it is. It’s a sharp and vibrant taste, a tingling on the tongue. Good acidity tastes bright and crisp, whereas a coffee without enough acidity tastes flat and dull. 
 

Not only is coffee delicious, it’s also packed with healthy antioxidants and nutrients. Thanks to its caffeine content, coffee can improve memory, boost energy levels and increase mental alertness, as well as stimulating metabolism and improving physical performance.

On the other hand, decaf coffee has between 97% - 99.9% of the caffeine content removed, so those benefits are lessened significantly. However, it still has most of the antioxidant and nutrient content of regular coffee. So you can enjoy a delicious cup in the evening and still get a good night’s sleep.

Brew like a barista

You can still make yourself a great coffee even if you aren’t a barista. Our instant coffee is a top-quality product that’s been enjoyed on the summit of Everest and was even the the first coffee to land on the Moon. It’s easy to prepare, store and transport. The beauty of instant coffee is that it gives you a wonderful coffee experience in a totally convenient way.

Instant coffee has a longer shelf life than most coffees. But whether you like your coffee made from beans or granules, it’s important to store it correctly.

DO store your coffee within a dry, airtight container and place it in a cool, dark, dry environment.

DON’T store your coffee in the fridge or freezer and keep it away from warm, light, moist environment.

Drinking Coffee

There’s always a new coffee drink to try, but there are some classics that you’ll find in every coffee shop. Here’s a little more information about the different ways to drink coffee...

There are so many different ways to enjoy coffee. Whether you like yours simply black or flamboyantly flavoured, piping hot or ice cold, with added cream or a splash of liquor, there’s a coffee to suit whatever mood you’re in.

Flavoured coffees have been around for centuries and you can find them in coffee shops and supermarkets all over the world. Flavours can be added to the beans directly, or as flavoured syrups mixed in with fresh brews. Some of the most popular tastes are chocolate, vanilla, cinnamon, hazelnut and almond, but there are many more exotic combinations.