Having mastered their craft, roasters know exactly how to enhance flavour and aroma.
Coffee roasting to unlock the senses
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Roasters help determine our flavour profiles by monitoring roasting time, temperature and airflow, this helps maintain our coffee’s quality and consistency. These highly trained individuals are integral to our production process and passionate about producing world-class products.
La Mihn Quang
Learn about how Quang has mastered the art of roasting
La Mihn Quang explains how to roast to perfection
Capturing quality
Roaster La Mihn Quang is committed to quality. “The roasting process changes the aroma and taste of coffee beans,” he says. “It is the moment that most fully reveals a coffee bean’s flavours and characteristics.” It takes intense focus to oversee and control temperature and time during the roasting process, but it’s all worth it in the end. “This is what brings out the full flavour in each coffee bean, and contributes to the unique characteristics of NESCAFÉ®,” he says.
Making sense of the senses
Quang knows that coffee lovers employ many different senses when enjoying a cup, and that his
role is to help enhance this experience. “What I am most passionate about is evaluating the sensory quality of coffee,” he says. “The taste, the smell, the feel.” By taking great care to roast at the right time, at the right temperature, he’s contributing to greater quality and consistency. “Coffee needs balance. Coffee needs harmony,” he concludes.
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