NESCAFÉ Azera x The King’s Trust
For the past 11 years we have been giving young people the chance to design our NESCAFÉ Azera packaging through our annual NESCAFÉ Azera By Design competition.
2025 marks the 5th year of our NESCAFÉ Azera By Design partnership with The King’s Trust, whereby we have donated £480,000 to the charity since the partnership began in order to directly help young people.
This year we have launched our 2025 annual NESCAFÉ Azera By Design competition to give 4 young people the chance to design our tins of coffee to showcase their artwork to the nation, in addition to a cash prize.
What is NESCAFÉ Azera By Design?
The idea behind this competition is to showcase the talent of young people supported by The King’s Trust on a national scale, and to help them in their careers by giving them opportunities to network with industry experts.
This year the tin designs are available over summer, each with a unique design representing the brief which is “Summer isn't Summer without Iced Coffee”.
The limited edition tins bring the perfect summer day to life, meanwhile enjoying a delicious NESCAFÉ Azera iced coffee.
The History of Azera By Design
NESCAFÉ first partnered with University for the Creative Arts (UCA) in 2015 to launch an exciting initiative that creates limited-edition coffee tin packaging that feels different and meaningful. Working with talented graphic design students, and incorporating impactful stories and designs, has enabled us to produce designs that not only connect with the shopper but also support and celebrate cultural and personal experiences.
To make even more of an impact, we partnered with The King’s Trust in 2020 (formerly known as The Prince’s Trust), a charity that offers free support to help 16 to 30-year-olds develop skills and confidence to find a job or start a business. The project quickly became a fan favourite and ‘NESCAFÉ Azera By Design’, as we like to call it, is now in its 11th year.
Show us your support on Instagram
Follow @nescafeuki and @kingstrust on Instagram to show off your Azera By Design creations, and to show us your support with the chance to be featured on our channels!
NESCAFÉ Azera By Design is a campaign which brings so many of us together, and is one that will continue to inspire generations to come! Take a look at our Azera By Design archive over the years, and discover how to campaign has grown over the years.
