Limited Edition Design Archive

“Only now is it starting to sink in that I will be seeing my designed tin when I pop into the shops! My design is all about how folk come together for a chat. Coffee so often plays a part in that. Communication with the right people can open minds, inspire, impact, and might even change your life. All of which can lead to positive change.“

“I look forward to seeing my design on the shelves, this will be the proudest moment of my graphic design career. Creating my design allowed me to explore all the different experiences and emotions that arise when coming together over a cup of coffee. Coffee has been a journey into transitioning into adulthood, gaining knowledge, building human connections and finding inspiration. My design emphasises creating spaces that facilitate meaningful conversations and celebrate the global coffee culture, highlighting how coffee connects people from different backgrounds.”

“I thought about designing something natural, organic, and leafy. As someone who always works with colours, I was able to merge this all into a very simple yet effective design. My style always sort of originates from organic shapes and my design for this competition reflects just that. Being recognised for a design that is authentic to myself is such an amazing feeling.”

“With the brief being ‘Making a Difference’, my interpretation was to make a difference to someone’s day. Sunflowers and Roses always make me smile, so I wanted to create a design that could make others smile. I started sketching sunflowers during lockdown to cheer me up, my hope is to make others feel how I did during that time.”

“My design draws inspiration from Japanese kawaii illustrations, which are known for their adorable and heartwarming aesthetics. By featuring a pattern of doughnuts, a symbol of sweetness and comfort, I aimed to create packaging that not only delights coffee lovers but also brings a smile to their faces.”

"This design is inspired by the difficult past two years that the world has been going through. During the lockdowns, it was a time for us all to reset and focus on what is important in life. These values are depicted on the canvas bags which are a symbol of upcycling and sustainability. The values include family, energy saving, looking after the planet and love."

"The design was inspired by my visits to my mum's beautiful village garden, where I love spending time with her. The design is influential for me, because eye-catching motifs give elements of ornamental flourishes and swirling formations, paired with pastel washes. My mother has been very influential through many journeys in my life."

"The reason behind this design is to produce a mental health boost whilst combating loneliness. The focus was to include many aspects that reflect me, the things that I am passionate about and the things that make me feel positive. I want to spark happiness and intrigue people when they see the tin, I want them to spend time looking for various illustrations they can see."

"My design is full of motivational sticky notes, with the aim of giving you a burst of motivation to get you through the day, or to raise spirits in the morning! We all deserve to feel motivated, even when the world around us is crazy."

“My design is inspired by community and the community spirit that has carried us through this pandemic. Ironically even when we haven't been able to see each other for the majority of 2020, community has never been more important.”

"When I see somebody understand gender a little better, it gives me happiness. Watch my video to hear more."

"No matter what language you speak, where you grew up, or where you now call home, we are all born equal. Watch my video to hear more."

"Cirrus is inspired by the images we imagine in the clouds, as well as the steam trails we see leaving a freshly brewed coffee cup. Sometimes the most interesting stories occur within the four corners of our curious minds."

"Graffiti is free flowing; it tells a story and is a way to peek into the mind of an artist, while creating a scene that sparks curiosity from the viewer. Our design shows our minds after we enjoy a nice warm cup of coffee."

"Autumn has always captivated me: the leaves fall and turn rich, beautiful colours to create a wonderland. Made as an original lino cut, I used the hand-crafted technique to recreate the soothing chaos of the season."

"Thinking out loud represents the fluidity of art and coffee. It was influenced by urbanism and peoples love for creative thinking. It’s important to stop sometimes and watch the world to gather sense and inspiration for a new adventure."

"Only when taking the time to go on an urban adventure, will you discover the interesting layering of shapes and textures often overlooked by busy commuters. I stopped with my coffee and noticed the simple grates and handrails transform into a fascinating photographic moment."

"I have designed a colourful, dynamic and fun pattern that is inspired by street art. The unexpected shapes and colours showcase the personalities of those who are independent and expressive! Coffee to me brings joy and happiness and I wanted the design to reflect the same positive energy for younger culturally savvy urbanites."

"This design represents freedom inspired by birds flying in the sun-lit clouds. That freedom is expressed in the spontaneity of the Brazilian Carnival colours used."

"Each cloud has a unique shape and similarly, people dream in unique ways. This design represents those who run towards their dreams."

"This design is inspired by the beauty of Brazil, particularly the vibrant colours of the native fauna. The concentric circles are inspired by the eye of the Toucan."

"Things come in different sizes, shapes and colours. Each unique piece makes the larger puzzle complete and each piece’s role is equally important and meaningful."

"Inspired by the molecule shape in caffeine that produces the euphoria and pleasant feelings that people often associate with the first cup of coffee in the morning. The design creates a busy ‘hive’ pattern, a ‘busy bee’ look and feel which fits with the product’s target audience profile."

"Captures the warm, urban feeling of drinking coffee. Inspired by latte art on coffee shop coffees. The sharp angles on the lines reflect the different emotions that coffee evoke. The colourways are inspired by early morning sunrises."

"Inspired by fashion and a busy achievers’ taste for the contemporary. The floral design links in with the spring campaign launch and evokes the feeling of warmer, energising times. A non repeat, organic, pattern celebrates individuality and variety."

"Inspired by mountain ranges and the challenge they evoke. When you wake up in the morning, the day ahead can be seen as a challenge, a cup of coffee can help you conquer those every day. Sharp, pointing lines embody the strong kick the coffee gives you and  the elevation you feel after drinking NESCAFÉ AZERA."

"Inspired by that first morning coffee and designed to evoke the serenity one feels when sipping NESCAFÉ AZERA and hearing the birds sing, setting a positive tone for the day to follow."

"This design team love to wake up and sit drinking coffee at a table dressed with flowers. This design aims to bring this moment to life, so everyone can enjoy NESCAFÉ AZERA with beautiful flowers."

"Tapping into a contemporary passion for travel and henna prints, this design is a hand-crafted expression of taste exploration, reflecting the quality of NESCAFÉ AZERA."