Tastes good and working to do good

These days our partner coffee growers can use fertiliser more precisely. 

For example, by partnering with OFI (Olam Food Ingredients), we have started to work with farmers in Brazil who are now starting to use the principles that we call the “4R” approach.

That the Right nutrients, in the Right amount, at the Right time, in the Right place.

Yes, it sounds simple, but how do the coffee growers know that they’re doing it right?

This is where we can help.

The coffee farmers we’re working with send soil samples to partner laboratories, where it is analyzed using the latest technology to create a tailored fertiliser with the exact combination of micro- and macronutrients, unique to each farm’s needs. (And not only should this make for healthier crops. It should also manage the soil acidity and aims to help reduce our carbon footprint in the years to come.)

This precise use of nutrients aims to help in many ways. It works towards making coffee trees healthier, while also making the soil less prone to erosion. This should also mean that the farmers will run in to fewer problems with their crops. 

And our efforts to improve our sustainability credentials don’t just stop at the farm. 

At NESCAFÉ, we have a team dedicated to analysing the carbon footprint that NESCAFÉ GOLD BLEND Origins has. From growing your coffee, to producing it, and right through to the way you prepare it. 

We conducted a Life Cycle Assessment to measure our carbon footprint and our reduction journey has started.  Since 2018, we've been working to use our coffee beans more efficiently, whilst keeping the taste you love.  It'll be challenging but we're fully committed to further reductions in the coming years.  For example, we aim to increase recycled materials in packaging as well as work on more planned actions.