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A great tasting cup of coffee is not enough

A great tasting cup of coffee is not enough

Trees are a vital part of our ecosystem. They provide nutrition, shelter, energy, medicine and livelihoods to people all around the world. Most importantly, trees absorb toxic carbon dioxide - around 2.6 billion tons of it every year! But as the world changes, our trees are at risk. 

So what can we do? 

We can keep planting more trees. Every tree we plant increases the amount of carbon dioxide that can be absorbed and, in turn, reduces our carbon footprint. And because we’re producing carbon dioxide all the time - through natural and industrial processes - every tree really does help. 

One of the most important steps in working to improve the sustainability credentials of our coffee is to help care for the land in and around where the coffee trees grow. 

At NESCAFÉ, we have a team dedicated to analysing the carbon footprint that NESCAFÉ GOLD BLEND Origins has. From growing your coffee, to producing it, and right through to the way you prepare it. 

This Life Cycle Assessment has helped us understand our carbon footprint better and identify opportunities where we can improve over the years to come – such as finding partners to work with on reforestation, biodiversity and agroforestry. That way the land the coffee is grown on will be better looked after, with the aims of making it healthier and more productive. 

The best way to grow coffee is to grow it alongside something else

One of the ways we collaborate with Colombian coffee farmers through the Colombian Coffee Farmers Federation (FNC) is reforestation. Working closely with them and the farmers, we support planting native trees in and around coffee farms with the aim to improve soil health, help with carbon capture and hold more moisture in the soil.
 

Variety is the spice of life

The advantages of planting a wide variety of trees don’t just stop there. For instance, the trees can also help with biodiversity by attracting a wider variety of insects which then help to pollinate plants and support
other wildlife.

What’s next?

For all this to make a difference, thinking big is important. And when you are a brand the size of NESCAFÉ, you have the opportunity to do just that.

In collaboration with FNC (Colombia Coffee Farmers Federation), NESCAFÉ is joining a Nestlé initiative which aims to plant 7.5 million trees in Colombia over the next 5 years, with hundreds of thousands of trees to be planted in 2022 alone.

We conducted a Life Cycle Assessment to measure our carbon footprint and our reduction journey has started. Since 2018, we've been working to use our coffee beans more efficiently, whilst keeping the taste you love. It'll be challenging but we're fully committed to further reductions in the coming years. For example, we aim to increase recycled materials in packaging as well as work on more planned actions.

But don’t take our word for it

To make sure we are doing all this right, our efforts between 2018 and 2021 have been assessed and approved by the environmental sustainability consultancy Quantis, and certified by global climate consultancy, the Carbon Trust, as an acknowledgement of the work we've done to reduce our carbon footprint so far.

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So, wherever you see these symbols, you know that we’ve been working toward our objective to reduce our carbon footprint, with the aim to reach a 25% reduction within the next couple of years. And to make your next cup of NESCAFE even more enjoyable. 
 

Stay Tuned

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