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Know Your Coffee


5 minutes

How strong do you like your coffee? Understanding what you enjoy and why can enrich your coffee experience. When you’re choosing a coffee blend at your local store or online, you’ve probably noticed numbers on the side of the jar or pack, usually ranging from 1-10. Many of us assume that these numbers denote the coffee’s strength, but there’s a bit more to it than that!

coffee strength and flavour

Is number 10 the strongest coffee?

The truth is the higher the number, the darker the roast. This means you’ll get a stronger flavour profile that’s usually more bitter, punchier and intense. Dark roast coffee is roasted past the second crack (the ‘crack’ is when the coffee makes an audible pop like popcorn, most roasts will reach the first crack). This allows for more natural oils to be released which creates a much punchier, more full-bodied flavour. Lighter roasts on the other hand usually offer drier, fruitier flavours.

The numbers on the coffee strength scale tend to reflect the intensity of the flavour rather than the caffeine content, with the higher numbers more bitter and dark and the lower numbers lighter and fruitier.

coffee flavour

How roasting impacts coffee flavour

The flavour of your coffee owes a lot to the roasting process. Before roasting, coffee beans are actually green and possess a grassy scent. It’s during the roasting process that different roast profiles are developed and each blend is carefully crafted by master roasters, to ensure each sip is as delicious as the last. Generally, the longer beans are roasted, the more natural oils are released from the coffee beans, giving them a stronger and more bitter taste.

Want to find out more about the coffee roasting process and how it works? Check out our guide.

coffee flavour

Did you know instant coffee is known to contain less caffeine than brewed coffee? This is because of the difference brewing methods involved, which leave the grinds in contact with water for longer.

Coffee fact quote

Coffee strength scale

Here’s a rough guide if you’re wondering what the coffee strength numbers mean. But bear in mind, different brands may scale their coffees differently.

Light roast coffee

Generally lighter and more citrusy in flavour, which is due to the fact that the beans aren’t roasted long enough for the oils to break through. Our NESCAFÉ GOLD BLEND Roastery Collection Light Roast is lightly roasted and boasts notes of rich caramelised honey and toasted biscuit.

Medium roast coffee

Well-balanced and smooth, which makes it a popular choice - the beans possess a non-oily surface.

Medium-dark roast coffee

Full-bodied and well-rounded with a slightly oily surface. Our iconic NESCAFÉ Original blend is a medium dark roast coffee that’s perfectly balanced.

Dark roast coffee

Rich and intense. NESCAFÉ GOLD BLEND Roastery Collection Dark Roast is a dark roast coffee with intense flavours and wonderful cacao notes. The beans will be very shiny with lots of oil and dark in colour.

Very dark roast coffee

Almost bitter tasting and extremely intense. The coffee beans will be shiny and black and appear almost charred. NESCAFÉ Roastery Dark is our darkest roast yet and carefully crafted for rich flavour.

Learn more about the types of coffee roast here.

Coffee Strength

What impacts the caffeine content in coffee?

There are a few factors which may affect the caffeine content of your coffee. Some start before you even get your hands on it, but it’s worth knowing that the way you brew it may have an impact too.

1. The coffee beans

One of the biggest influences on caffeine content begins with the coffee beans used in the blend. Arabica beans are often the most popular due to their smoother taste, but Robusta beans actually contain up to twice the caffeine content. Most instant coffee blends will use a combination of the two.
coffee flavour

2. The size of the grind

Interestingly, the smaller the grind, the more caffeine the blend contains. Incredibly fine ground coffee boasts the highest extraction and thus, the most caffeine content. Coffee usually comes ground as one of the following:
  • Extra fine: powdery and light in texture, like confectioner’s sugar
  • Fine: soft and will stick together when pressed, looks like finely milled salt
  • Medium fine: gritty texture, almost like sand
  • Medium: crumbly, likened to peat moss
  • Medium coarse: looks and feels like rocky sand
  • Coarse: feels like particles of clay flaky sea salt in appearance
  • Extra coarse: looks like ground peppercorns and feels like broken shells

3. How you brew your coffee

Not only does the ratio of coffee to water impact the caffeine content, but so does the temperature you brew it at. In fact, the hotter the water, the more caffeine that gets extracted from the coffee. Also, instant coffee is known to contain less caffeine than brewed coffee. This is because of the difference brewing methods involved, which leave the grinds in contact with water for longer.

When it comes to knowing coffee, understanding strength and flavour will make your world so much rewarding.

That’s our guide to coffee strength and what the scales mean! Take a look at our article on Coffee Cupping to find out more about coffee tastes and flavours. Or, want to find out more about coffee? Check out our favourite coffee facts next.

coffee flavour

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