As mentioned above, craft coffee is about making the highest quality coffee. In fact, in order to qualify as specialty craft coffee, it must score above 80/100 on the Specialty Coffee Association scale. The Specialty Coffee Association (SCA) is a non-profit, membership-based organisation with a strict practice of grading coffee. They represent thousands of coffee professionals, from producers to baristas all over the world.
The origins of craft coffee began with independent coffee roasteries roasting their own beans and experimenting with different flavour profiles. From here, the craft coffee industry took off and according to Feast Magazine, craft coffee shop sales grew by an impressive 24% over the last five years. Its success is hardly a surprising one given how much the craft beer industry is booming, with consumers becoming more and more conscious about the products they consume and wanting only the highest quality available.