Young people have been hardest hit from the COVID-19 pandemic, so there is a responsibility to support this generation in post-pandemic life. In 2021, NESCAFÉ AZERA donated £150,000 to the Prince’s Trust in order to directly help young people. We also launched a competition in collaboration with the Prince’s Trust to give 5 young people the chance to design our tins of coffee in addition to a cash prize. The idea behind this competition is to showcase the talent of young people supported by the Prince’s Trust on a national scale, and to help start them in their careers by giving them opportunities to network with industry experts.
Watch the winners' reaction and the idea behind their design below!