Inspiring and training coffee farmers of the future
Meet Cesar Ernesto Buezo, a son of a coffee farming family, who spent his whole life surrounded by the coffee plants on his family’s farm, but until recently, hadn’t thought to stop and appreciate the coffee flavour or his prospects as a coffee famer. Then he took part in NESCAFÉ’s Youth Initiative, and his attitude changed. “The biggest breakthrough for me was the simple act of noticing the cup of coffee that I was producing,” he says. “Testing it, tasting the different flavours, studying colours and texture… this was all entirely new”.
Not a younger person’s preferred profession, less than 5% of coffee farmers fall under the age of 35 worldwide. With a growing global generational gap engaged in coffee production, NESCAFÉ set about presenting young adults with good reasons to stay on the farm and embrace a coffee future of their own.
“Nestlé is commited to helping 10 million young people worldwide to access economic opportunities by 2030.”
Blends for a better world
NESCAFÉ GOLD BLEND Refill
Signature smooth, rich instant coffee, with a well-rounded taste and rich...
NESCAFÉ GOLD BLEND Origins Alta Rica
Discover the bold, sensual flavour of coffee beans from Latin America. Enjoy...
NESCAFÉ GOLD BLEND Origins Cap Colombia
Passionately crafted with single origin Arabica coffee beans from Colombia....
NESCAFÉ GOLD BLEND Smooth Coffee
A smooth coffee blend with a layer of velvety coffee crema.
Helping women grow better communities
We are empowering women in coffee farming, including training in agricultural practices and encouraging knowledge-sharing.
Follow us as we work to make NESCAFÉ more sustainable.