NESCAFÉ AZERA x The Prince's Trust 2022

For the past 8 years we have been giving young people the chance to design our NESCAFÉ AZERA packaging through our annual By Design competition.

2022 marks the second year of our partnership with the Prince’s Trust, whereby we have donated £200,000 to the charity since the partnership began in order to directly help young people. 

This year we have launched our 2022 annual competition to give 5 young people the chance to design our tins of coffee in addition to a cash prize. The idea behind this competition is to showcase the talent of young people supported by the Prince’s Trust on a national scale, and to help start them in their careers by giving them opportunities to network with industry experts. 

This year, the brief for the competition was focused on creating the most beautiful designs possible so that those who drink NESCAFÉ AZERA will be proud to showcase their tin in their kitchen, as well as encouraging the upcycling of our tins once they are finished. 

"This design is inspired by the difficult past two years that the world has been going through. During the lockdowns it was a time for us all to reset and focus on what is important in life. These values are depicted on the canvas bags which are a symbol of upcycling and sustainability. The values include family, energy saving, looking after the planet and love."

"The design was inspired by my visits to my mum's beautiful village garden, where I love spending time with her. The design is influential for me, because eye-catching motifs give elements of ornamental flourishes and swirling formations, paired with pastel washes. My mother has been very influential through many journeys in my life."