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Craft coffee is all about making the best cup of coffee. The practice involves using ingredients of the highest quality, coupled with master roasters that have years of experience in crafting, to create the perfect cup of coffee.

If you’ve seen this term cropping up, you’ll probably be wondering what craft coffee is and how it differs from standard coffee, keep reading to find out all you need to know.

As mentioned above, craft coffee is about making the highest quality coffee. In fact, in order to qualify as specialty craft coffee it must score above 80/100 on the Specialty Coffee Association scale. The Specialty Coffee Association (SCA) is a non-profit, membership-based organisation with a strict practice of grading coffee. They represent thousands of coffee professionals, from producers to baristas all over the world.

The origins of craft coffee began with independent coffee roasteries roasting their own beans and experimenting with different flavour profiles. From here, the craft coffee industry took off and according to Feast Magazine, craft coffee shop sales grew by an impressive 24% over the last five years. Its success is hardly a surprising one given how much the craft beer industry is booming, with consumers becoming more and more conscious about the products they consume and wanting only the highest quality available.

Man picking coffee beans

Only the best beans are selected

Craft coffee begins with the picking process and as it’s all about creating the perfect cup of coffee, only the best of the bunch makes it through.

Roasting coffee beans

Roasted to perfection

One of the key parts that sets craft coffee aside from the rest is the roasting process. With this method, the coffee beans are only roasted in small batches which gives roasters more control over how the beans turn out, as roasting on a larger scale can over or under roast the beans, giving it a less consistent flavour. Learn more about the types of roast here.

Coffee plantation

Single sourced

One of the reasons why craft coffee is deeming so popular is because most beans used in this process are single origin and can be traced back to a single farm or cooperation. This traceability allows consumers to understand exactly where their coffee is coming from and also ensures higher quality beans with more consistent flavour profiles as the beans possess characteristics which are unique to that particular region.

NESCAFÉ Azera Craft Coffee tin

What is NESCAFÉ Craft coffee?

At NESCAFÉ we’ve partnered with Grindsmith, a speciality coffee roaster based in Manchester, to create the UK and Ireland’s first craft coffee in an instant format. Our NESCAFÉ AZERA Craft Coffee is a one-of-a-kind coffee experience that’s been created with carefully selected 100% Arabica coffee beans and the rare Quindio bean from Colombia. What’s more, this blend scored 82/100 on the Specialty Coffee Association Scale, making it the only known instant coffee able to claim the craft accolade.

You can expect rich coffee flavour and sweet notes of cherry and chocolate that boasts all of the quality you’d expect to find in your local coffee shop. Find out more about our latest innovation with our NESCAFÉ AZERA Craft Coffee FAQs.

Now you know what craft coffee is! Why not keep the learning experience going and find out about the different coffee types, next?

A tin of Nescafé Azera Craft Coffee
NEW COFFEE

NESCAFÉ AZERA Craft Coffee

Bring craft coffee home with the UK and Ireland’s first ever instant craft coffee.

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