For example, in Vietnam, we’ve helped farmers use 50% less water for irrigation than previous practices, helping maintain the same productivity, and provided smart weather apps to tell them when to turn on the taps and when to turn them off to help conserve water for their communities. In our Vietnam coffee factories, we’ve helped to improve water efficiency and saved the equivalent of over thousands of Olympic sized swimming pools of water every year. Using less water in coffee production helps improve water conservation in local communities, and supports saving water. That’s why NESCAFÉ aims to continue to help farmers do more with less water.
In 2025, 95% should already be achieved. By refilling your glass jar with NESCAFÉ’s light-weight soft packs, you can help reduce your waste with a packaging that uses 97% less packaging weight per gram of coffee, compared to our NESCAFÉ Gold Blend 200g jar. NESCAFÉ is committed to using more recyclable paper for its in-store print ads. All those initiatives will help Nestlé to reach the ambition of 1/3 reduction of virgin plastic by 2025. Every positive change helps to make difference.