The idea of instant coffee
The story begins in 1929, when Louis Dapples, Chairman of the Board of Directors of Nestlé received a very special request from Brazil. In order to combat the enormous coffee surplus in the country, it was proposed that Nestlé create a coffee product that was quick to make and also reduced the amount of unnecessary waste from Brazil's coffee bean harvests.
Initially, the idea was to manufacture a cube-shaped coffee tablet, one that simply needed hot water added for an instant brew. However, after a significant amount of research, the iconic flavour couldn’t be retained, meaning the tablet format wasn’t viable. With this idea ruled out, the chemist Max Morgenthaler went back to the drawing board.