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Grown Respectfully

Grown Respectfully

100% responsibly sourced beans for a sustainable coffee future

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The future of coffee

Every second, 23,000 cups of coffee are consumed around the world. That’s a lot of coffee. So how do we make sure that our children and their children will be able to enjoy a good cup of coffee in the future ?
By ensuring that our coffee is 100% responsibly sourced.

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What 100% Responsibly Sourced Means

NESCAFÉ’s responsible sourcing journey starts with the men and women who grow our coffee beans. They’re our coffee heroes, and we’re proud to call them our partner farmers. Our experts visit their farms to pass on innovative sustainable agricultural practices to ensure the future of coffee, helping them earn more, stay healthier and work more in tune with nature. After all, the more naturally and respectfully our coffee is grown, the better it’s going to taste in your cup.

Grown with Respect for the Farmers

  • Training farmers

    We now have 300 NESCAFÉ coffee-growing experts working with farmers in 15 countries, offering training in business and advanced agriculture skills. Since 2010 we have helped train more than 700,000 farmers.

  • Securing farmer's incomes

    Our experts are teaching farmers how to diversify their income by growing different crops alongside coffee trees. Gaining these new business skills allows farmers to better manage their farms and improve their livelihoods.

  • Optimising yields

    Through training and technical assistance, farmers all over the world are able to grow healthier, stronger trees, producing more coffee that’s better in quality.

Healthy plants make better coffee

  • Surviving with less water

    Our plant scientists are growing new varieties of coffee plants around the world, that can thrive in drier conditions, when water is scarce.

  • Growing resistance

    We now have eight new and improved varieties of coffee plants, which are more productive and resilient to threatening diseases, like leaf rust.

  • Younger, stronger trees

    We have been helping farmers to renovate their farms to be more efficient, with younger, stronger trees, that produce more coffee that’s better quality.

Grown with Respect for the Environment

  • Water conservation

    Finding ways to conserve water and reduce waste is important to the future of coffee. Our experts teach farmers how to grow high-quality coffee using less water, making more water available to communities and the environment.

  • Preventing deforestation

    In 20 years the world will drink around 50% more coffee than today. Making our coffee farms more productive now, means that our farms won’t have to expand in the future. This is critical in preventing deforestation to meet growing demand.

  • Creating biodiversity

    We are encouraging bees, insects and creating greater biodiversity in the coffee-growing regions with our intercropping and agroforestry programs. With us, growers learn how to farm while developing natural diversity.

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100% Responsibly Sourced

100% of NESCAFÉ produced in Singapore and Malaysia now use beans that are 4C certified (www.4c-services.org),helping make NESCAFÉ the most sustainable coffee brand in the world, leading the way to building a brighter coffee future.