NESCAFÉ BLEND 43 & FOODBANK
In an average year, one in five Australians experience food insecurity*. But the past two years have been far from average, in fact three out of ten Australians currently experiencing food insecurity had not gone hungry before the pandemic.
Foodbank is Australia’s largest hunger relief organisation. They operate on a massive scale, sourcing food that is crucial to the work of front-line charities feeding vulnerable people in the community.
For many of us, coffee is a staple throughout the day as it powers us along – but for those facing food insecurity coffee can be one of the first items that they forego. In fact, it is consistently one of the most in-demand items for Foodbank’s network of food relief charities.
NESCAFÉ has created custom-made tin of NESCAFÉ BLEND 43 exclusively for Foodbank. These 100g tins of coffee will help ensure an on-going supply of coffee to foodbanks across the country.
Each year we will see 12.5 million cups of coffee distributed to people in need.
A humble cup of coffee can have far more benefits than a morning caffeine hit, and we believe it’s something everyone should be able to enjoy.
As Foodbank Australia CEO, Brianna Casey, said “We find that many of the people we support often become socially isolated. Having coffee in the cupboard can play a significant role in helping to keep people connected”.
Nescafé has long been committed to helping bring people together. And even when that is not possible, a hot cuppa can often be just the ticket to also take an important break – which is something many of us need now, more than ever.
* Source: Foodbank Hunger Report, 2019