Find out all you need to know about our new coffee that makes history. Read on to find the answers to your questions.
What is craft coffee?
Craft coffee is centred around the craftsmanship behind the coffee in your cup. It is a relatively new term to emerge in the coffee industry and refers to the goal of making the highest quality coffee and must score over 80 on the Specialty Coffee Association scale. This includes its origins, the roasting process and how it’s brewed .
Many independent craft coffee shops have sprung up in recent years and they will roast coffee beans on-site, experimenting with bringing out different flavour characteristics to make a cup of black coffee taste even more distinctive.
Read more about craft coffee here.
Who are the Specialty Coffee Association?
The SCA (Specialty Coffee Association) is a non-profit, membership-based organisation that represents thousands of coffee professionals, from producers to baristas all over the world. The SCA have a strict practice of grading coffee and coffees must score above 80 out of 100 on this scale to be regarded by the industry as a specialty craft coffee.
Who are Grindsmith?
Grindsmith are a coffee roaster based in the heart of Manchester. They’re a speciality roastery who embody the city’s busy-bee ethos through innovation and have their beans imported from all around the world. We’re delighted to be collaborating with them on our instant craft coffee innovation.
What is a coffee roaster?
A coffee roaster plays an important role in creating great coffee. Coffee roasting refers to the process where green coffee beans are treated in order to produce the final roasted beans, but it can be quite a complex process. Depending on the size of the business producing the coffee, a coffee roaster may be involved in more than just the roasting process, including sourcing the coffee from wholesalers or directly from the coffee farms themselves.
What is the coffee blend used in NESCAFÉ AZERA Craft Coffee?
The final blend is made using carefully selected 100% Arabica coffee including the rare, precious Quindio bean from Colombia. Discover its delicious, rich taste and savour sweet notes of cherry and chocolate with every sip.
Why is NESCAFÉ AZERA collaborating with Grindsmith?
Apart from meeting the basic requirements of being a highly credible local craft roaster in the industry with strong expertise in speciality coffee – Grindsmith really stood out to us due to their excellent fit with our NESCAFE AZERA brand. The Grindsmith founders, Pete & Luke, embody the spirit and passion we are looking to communicate throughout the story of our instant craft coffee innovation.
Why should I try NESCAFÉ AZERA Craft Coffee?
NESCAFÉ AZERA Craft Coffee brings craft coffee home with the UK and Ireland's first ever instant craft coffee developed in partnership with Grindsmith. Combining the two worlds of instant and craft coffee, we have created something truly spectacular, which Grindsmith confirm is "the best instant coffee we have ever tasted”.
We partnered together to make coffee history by developing an instant coffee blend with all the quality you would find in your local coffee shop. Together with Grindsmith we named our blend the 'Explorer', so you can go on your own adventure, just like we did to bring this pioneering instant coffee to you.
How do I make a coffee using NESCAFÉ AZERA Craft Coffee?
You just need to follow 3 simple steps:
- Add 1 heaped teaspoon (1.8g) into your favourite mug.
- Pour in 200ml of hot (85°C - not boiling) water.
- Enjoy your instant craft coffee.
Where can I buy NESCAFÉ AZERA Craft Coffee?
You’ll be able to find the new Craft Coffee instore and online in Sainsbury’s now with Tesco, Asda, Morrisons, Waitrose and Co-op due later this year.
As this is a new NESCAFÉ coffee product the launch dates will vary by retailer, so please check the retailer website for availability or the NESCAFÉ AZERA Craft Coffee product page here on our website.
Is NESCAFÉ AZERA Craft Coffee a limited edition product?
We are planning for this to a permanent coffee in our NESCAFÉ range. We look forward to receiving your feedback and will incorporate ideas for future instant craft coffees.