Find out all you need to know about our new coffee that makes history. Read on to find the answers to your questions.
What is craft coffee?
Craft coffee is centred around the craftsmanship behind the coffee in your cup. It is a relatively new term to emerge in the coffee industry and refers to the goal of making the highest quality coffee and must score over 80 on the Specialty Coffee Association scale. This includes its origins, the roasting process and how it’s brewed .
Many independent craft coffee shops have sprung up in recent years and they will roast coffee beans on-site, experimenting with bringing out different flavour characteristics to make a cup of black coffee taste even more distinctive.
Read more about craft coffee here.
Who is the Specialty Coffee Association?
The SCA (Specialty Coffee Association) is a non-profit, membership-based organisation that represents thousands of coffee professionals, from producers to baristas all over the world. The SCA have a strict practice of grading coffee and coffees must score above 80 out of 100 on this scale to be regarded by the industry as a specialty craft coffee.
What is the NESCAFÉ AZERA Craft Coffee range?
NESCAFÉ AZERA Craft coffee is a range of two super premium coffees for people looking for a high quality cup of coffee to enjoy at home. Each craft coffee has been a collaboration with an independent coffee roaster to achieve a new level of instant coffee, scoring above 80 on the SCA coffee grading scale.
There are two Craft Coffees available in the range. The ‘Explorer’ blend is a collaboration with Manchester-based Grindsmith coffee roasters and is an intense blend with notes of cherries using high quality South American coffee beans. The ‘Rise up’ blend with London-based Perky Blenders is a vibrant and juicy blend, using high quality Ethiopian coffee beans.
Who are Grindsmith?
Grindsmith are a coffee roaster based in the heart of Manchester. They’re a speciality roastery who embody the city’s busy-bee ethos through innovation and have their beans imported from all around the world. We’re delighted to be collaborating with them on our instant craft coffee innovation.
Who are Perky Blenders?
Perky Blenders are a family run coffee roastery based in Leytonstone, East London. Their brand purpose is ‘great coffee for everyone’, and their branding is playful and vibrant, whilst building customer trust with high quality coffee in every cup.
What is a coffee roaster?
A coffee roaster plays an important role in creating great coffee. Coffee roasting refers to the process where green coffee beans are treated in order to produce the final roasted beans, but it can be quite a complex process. Depending on the size of the business producing the coffee, a coffee roaster may be involved in more than just the roasting process, including sourcing the coffee from wholesalers or directly from the coffee farms themselves.
What is the coffee blend used in NESCAFÉ AZERA Grindsmith Craft Coffee?
The final blend is made using carefully selected 100% Arabica coffee including the rare, precious Quindio bean from Colombia. Discover its delicious, rich taste and savour sweet notes of cherry and chocolate with every sip.
What is the coffee blend used in NESCAFÉ AZERA Perky Blenders Craft Coffee?
The final blend is made using carefully selected high quality Sidamo and Djimmah coffee beans from Ethiopia. Discover its delicious, vibrant and juicy taste and aroma with every sip.
Why is NESCAFÉ AZERA collaborating with independent coffee roasters?
NESCAFÉ Azera are proud to work with two highly credible local craft roasters; Manchester based Grindsmith, and London based Perky Blenders.
Grindsmith really stood out to us due to their excellent fit with our NESCAFE AZERA brand. The Grindsmith founders, Pete & Luke, embody the spirit and passion we are looking to communicate throughout the story of our instant craft coffee innovation.
Perky Blenders are a family formed coffee roaster, operating out of their Leytonstone roastery, bringing specialty coffee to everyone.
Why should I try the NESCAFÉ AZERA Craft Coffee Coffee range?
NESCAFÉ AZERA Craft Coffee brings craft coffee home with the UK and Ireland's first ever instant craft coffee range developed in partnership with Grindsmith and Perky Blenders. Combining the two worlds of instant and craft coffee, we have created something truly spectacular.
We partnered together to make coffee history by developing an instant coffee blend with all the quality you would find in your local coffee shop.
How do I make a coffee using NESCAFÉ AZERA Craft Coffee?
You just need to follow 3 simple steps:
- Add 1 heaped teaspoon (1.8g) into your favourite mug.
- Pour in 200ml of hot (85°C - not boiling) water.
- Enjoy your instant craft coffee.
Where can I buy NESCAFÉ AZERA Grindsmith Craft Coffee?
You’ll be able to find NESCAFÉ AZERA Grindsmith Coffee instore and online in Sainsbury’s, Tesco, Asda, Morrisons, Waitrose and Co-op.
NESCAFÉ AZERA Perky Blenders Craft Coffee is now available in Tesco.
Is the NESCAFÉ AZERA Craft Coffee range a limited edition product?
We are planning for this to a permanent coffee in our NESCAFÉ range. We look forward to receiving your feedback and will incorporate ideas for future instant craft coffees.