South Korean Coffee and Culture
There are many countries that are famous for their coffee and their coffee cultures, yet South Korean coffee culture is young. South Korea was introduced to coffee after its European counterparts. As such, the drink experiences a very slow-moving popularity, although thanks to a substantial growth spurt in the last few years, it has started to catch up.
Not many coffee lovers have South Korea in mind when they think about countries to visit and experience the coffee culture. The South Korean coffee culture might not be as ancient and as well known, but it certainly is an original, exceptional experience. Carry on reading to immerse yourself in a full South Korean coffee experience.
South Korean Coffee Culture
In comparison to other coffee drinking countries, coffee was introduced to South Korea quite late, which is a reason why their coffee culture is ever changing and constantly evolving and growing. It was only in the 1980s that coffee began to gain power.
For many in South Korea, coffee is more than just a drink, it plays a rather large role in Korean lifestyle. Grabbing a coffee during lunch hour has become part of the daily routine, and going to a café is not only for a drink, but to also enjoy moments of rest when sitting together for a chat, with a coffee in hand. South Korean coffee culture is defined by its variety of cafés and also the coffee menu. As with most countries, there is a variety of large chain coffee shops, however there are also a lot of small boutique cafés.
Cafés are the host of many daily activities, ranging from second offices to date spots. Cafés are the places to see or to be seen. What South Korea is great at doing is following trends, and one of the best places to catch the next trend is within the four walls of a café. In South Korea, image plays a very important role in daily life, so people will get dressed up to go and grab an americano, which is said to be the favourite amongst most South Koreans.
The café experience itself plays a big part in the way South Koreans enjoy their coffee. This seems to have led to an increase in themed cafés, which in turn has led to an increase in coffee consumption. Along with the increase in consumption, these themed cafés have caught the eye of many visitors to South Korea. The café culture that has arisen from this beverage has shaped the modern South Korean culture and has become a unique part of South Korean identity.