To succeed as a coffee farmer, it helps to grow more than just coffee. Over 200 NESCAFÉ agronomists encourage farmers to diversify their farms with a technique called intercropping. Simply by planting different crops on the same parcel, farmers can improve soil quality, increase yields, control pests, and help to create more sources of income. With enhanced intercropping techniques, each crop can support the other, combining shade and organic soil content. Smart intercropping helps reduce the need for pesticides and enhances biodiversity. On a healthy farm, every plant counts and can help farmers grow bigger and better.