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Regenerative agriculture and NESCAFÉ coffee

If beans could talk

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Regenerative Agriculture and NESCAFÉ Coffee

Man wearing hat working in a coffee farm

NESCAFÉ in Europe is 100% responsibly sourced coffee, supporting coffee farmers to improve their lands and livelihood. Responsibly sourced coffee is traceable to the group of farms where it was grown and is produced in accordance with sustainability standards that have been validated as equivalent to our Responsible Sourcing Standard. Traceability and compliance are verified by independent organizations, such as 4C Services, the Rainforest Alliance and Fairtrade, which deploy accredited local auditors to assess a range of factors, including social, environmental, economic and health and safety conditions at farm.

Planting young coffee plants

When it comes to growing coffee, it’s all about the soil. Healthy soil not only helps make farms more productive it helps to make them more sustainable. Healthy soil can capture carbon, requires less fertilizer, and is more resistant to the impacts of climate change. NESCAFÉ helps several thousands of farmers improve the health of the soil with regenerative agriculture.

Trees providing shade to coffee plants

It takes more than just coffee trees to grow good coffee. Promoting biodiversity is vital for healthy soil. In Thailand and Indonesia, coffee farmers plant betel nuts, peppers, chillies, and avocados. A greater variety of trees attracts a greater number of insects that pollinate fields and support local wildlife. More shade means less need for herbicides and more leaves when shed, enrich the soil’s organic matter.

Trees reduce carbon emissions, control soil erosion, recycle nutrients and protect watersheds. More crops mean more products to sell or feed local families and it all goes back to the farmers we work with, all thanks to biodiversity.

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Hand holding a green coffee cherry

It might sound a bit farfetched, but efforts to source responsibly and deforestation-free, increase biodiversity, and improve soil health through regenerative agriculture helps make NESCAFÉ a force for positive change. We aim that in the future, every green coffee bean delivered to our factory can trace its origin to a responsible group of farms.

Now, when you enjoy a NESCAFÉ, you can feel even better knowing that your cup of coffee is supporting the coffee world a little better.

Mugs with different kinds of coffee

More than 23,000 cups of coffee are drunk every second, but with so many of us enjoying it, we need to be careful not to be left with empty cups.

Climate change, crop diseases, water shortage and people leaving farms for cities, all threaten the future of coffee. If we want to keep drinking it, we need to plan. That's why in 2010 we setup the NESCAFÉ Plan.

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