Part of Nestlé’s wider commitment to help 10 million young adults worldwide to access economic opportunities by 2030, the NESCAFÉ Plan aims to provide coffee farming training for up to 25,000 young people in Honduras.
With classes held at Coffee Quality Competence Centers like the one in the municipality of La Libertad, as well as remotely, the 80-hour training programme teaches coffee knowledge and entrepreneurship. An on-site plant nursery and a solar dryer allows for hands-on lessons about cultivation and harvesting. A designated preparation area allows students to learn about coffee properties, extraction methods, roasting, grinding and cup tasting.
A holistic approach to farming sees the students schooled in running a modern business. Alongside lessons in agricultural practices, harvesting and crop care, they learn about engineering techniques, methods for improving coffee quality and computer skills.
“One of our best modules was about motivation and perseverance,” says Cesar. “That really resonated, because we were all balancing the stresses of home and school. We had excellent talks about leadership, innovation, and entrepreneurship. It was incredible to feel the support of people who did not ask for anything in return."
Coffee is something that many younger people see as obsolete. Thanks to the programme, I have a different vision of what I want for my farm.”
The collective learnings, shared among youth training programmes in coffee, accelerate and expand the programmes started by the NESCAFÉ Plan in countries like Mexico and Colombia. “I think about a future in coffee, but not just in terms of an income,” says Cesar. “It’s a culture, a patrimony, an inheritance, and our family. It will always form a part of me and our community. The difference is, I don’t feel I have to be bound by tradition".