“For me, after I started working with coffee, I became much more demanding. Every time I went out with my friends, we looked for the best product with better flavour and aroma.”
“Spraying makes it possible for everyone in the world to enjoy the essence and quality of coffee. Through it we make coffee available to houses around the world.”
“I discovered that NESCAFÉ® cares for producers and ingredients, and has developed the best extraction and preparation processes.”
“A cup of coffee is complex. It has an aroma and sensorial notes, and if you don’t do it right, you might not get it. My goal is to share how to maximize that cup.”
“With experience, we acquire a sensitivity for flavour and aroma.”
“I am satisfied when I arrive at work and look at the roasters working productively. When you're making NESCAFÉ®, and you know it's a coffee that is produced for the entire world, that is priceless, gratifying and an enormous joy.”
“When you improve biodiversity, you control a microclimate in your area, whether it's coffee or not.”
“My grandparents and my parents worked in agriculture, so I’m the third generation to work with coffee. I started in a small company, but my big dream was to work for NESCAFÉ®. And I accomplished it.”
"Regenerative agriculture doesn’t focus solely on the coffee; it looks at everything around it, including trees, water, and surrounding plants.”
Providing training and technical assistance for farmers is a cornerstone of the NESCAFÉ® Plan field programs.
I have brought in technologies that improve the farm’s productivity and its balance with the environment and the quality of work for our employees.
“When I was little, I saw my grandparents working on their cocoa farm. I identified with the environment and was excited by the life of plants.”
Since 2021, we've had over 800 agronomists working with our network of coffee farmers around the world.
From carefully tended coffee trees and our expertly roasted beans, to the aromatic taste you enjoy, every cup of NESCAFÉ® is made with passion, craft, and most of all dedication.
Crafted by experts every step of the way, this process is a collaboration between valued partners and NESCAFÉ® teams around the world. This is their story.