NESCAFÉ knows that even the smallest coffee shop can be a source of good business. In towns and cities across Mexico, small coffee kiosks are an integral part of daily life. NESCAFÉ will reach out to small coffee shop or kiosk owners and offer to invest in their business and convert it to a NESCAFÉ site. By partnering with a trusted global brand like NESCAFÉ, average sales increased by 170%* in 2022! So far, NESCAFÉ has helped entrepreneurs in up to 51 stores with plans to scale up in the next few years. It’s just a small way NESCAFÉ can offer its help.
*In 2022, in Mexico, the average throughput per machine in non-cobranded places was 27 cups, while machines in co-branded environments had a throughput of 73 cups.