NESCAFÉ and Rainforest Alliance partnership
Every time you enjoy a delicious cup of NESCAFÉ it’s the result of a combined effort of thousands of unique coffee farms. Knowing the dynamics behind these farms is vital to help improving livelihoods wherever we can. To achieve this, in 2014, NESCAFÉ joined forces with the Rainforest Alliance. Together, we developed the NESCAFÉ Plan Theory of Change which defined the positive impacts we planned to make. It’s now the backbone of our Monitoring and Evaluation toolkit, and maps the progress of our key field activities. NESCAFÉ might know a lot about coffee, but it’s always a good idea to get some help to become even better.
"NESCAFÉ provided 37 million leaf rust resistant coffee plantlets to over 33,000 coffee farmers facing a major outbreak. Our data identified which varieties were working with a 93% survival rate and 50% rise in productivity."