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The NESCAFÉ Story

Great Coffee Since 1938

Take a stroll with us down memory lane and see our highlights throughout history.
A vintage NESCAFÉ tin illustrated on a yellow background with coffee beans.
Revolutionary Cup
A vintage NESCAFÉ tin illustrated on a yellow background with coffee beans.
Instant Success!
A man checks factory equipment rotating coffee beans.
The Founding Factory
A glass container of NESCAFÉ instant coffee on a red background.
A Classier Container
A vintage NESCAFÉ tin illustrated on a yellow background with coffee beans.

Revolutionary Cup

A Nestlé coffee specialist was on a mission to create a delicious cup of coffee by just adding water. In 1938 it happened.

A vintage NESCAFÉ newspaper ad.

Instant Success!

This 1930s Swiss newspaper ad spoke to the speed and ease of making NESCAFÉ. And it caught on. NESCAFÉ was an instant success.

A man checks factory equipment rotating coffee beans.

The Founding Factory

Our factory in Orbe, Switzerland from 1959. This factory has been with us from the start.

A glass container of NESCAFÉ instant coffee on a red background.

A Classier Container

In 1961, we launched our very first glass jar in Japan. It was a huge success and helped position NESCAFÉ as a premium product.

Coffee Grown Respectfully

We're here to help coffee lovers everywhere. So we created the NESCAFÉ Plan. It's a way to help coffee farmers make a better living, support local communities and inspire the next generation of farmers. The big idea–help the earth and its people.