Brewing a Brighter Future
Following the initiative, a new generation of farmers feel fully invested in the farmland of their ancestors. “Most of us come from coffee producing families, but the challenge is that we inherit land along with other grandchildren, children and cousins,” says Cesar.
"We lack theoretical and practical training when it comes to farm management. We let older people worry about it, and production has declined. Coffee is something that many young people see as obsolete. Thanks to the program, I have a different vision of what I want for my farm.”
The collective learnings, shared among youth training programs in coffee, accelerate and expand the programs started by the NESCAFÉ® Plan in countries like Mexico and Colombia. “I think about a future in coffee, but not just in terms of an income,” says Cesar.
“It’s a culture, a patrimony, an inheritance, and our family. It will always form a part of me and our community. The difference is, I don’t feel I have to be bound by tradition".