We Believe In 'Reinjarnation'
If your NESCAFÉ jar could speak, what would it tell you? It might say it was once a jam jar, a bottle of soda or even a previous jar of NESCAFÉ!
We’re proud to sell our coffee in glass because it can be recycled endlessly without the loss of purity or quality. The benefits for glass get even better when you look at the facts– over 2,000 lbs of natural resources can be saved with every 2,000 lbs of glass that's recycled.
But the benefits don't stop there. Recycling glass helps reduce energy bills, conserve raw materials and extend the life of our glass-making furnaces.
So when you’ve finished enjoying your jar of NESCAFÉ, you know what to do. Pop it in the right recycling bin. Maybe you’ll see it again someday!