We Believe In 'Reinjarnation'


If your NESCAFÉ jar could speak, what would it tell you? It might say it was once a jam jar, a bottle of soda or even a previous jar of NESCAFÉ!

We’re proud to sell our coffee in glass because it can be recycled endlessly without the loss of purity or quality. The benefits for glass get even better when you look at the facts– over 2,000 lbs of natural resources can be saved with every 2,000 lbs of glass that's recycled.

But the benefits don't stop there. Recycling glass helps reduce energy bills, conserve raw materials and extend the life of our glass-making furnaces.

So when you’ve finished enjoying your jar of NESCAFÉ, you know what to do. Pop it in the right recycling bin. Maybe you’ll see it again someday!

A container of NESCAFÉ CLASICO Colombia floats in front of Colombian mountains.

Enjoy More Stories Of Respect

Roll Out The Green Carpet

Our Brazilian farming partners are reducing their need for artificial herbicides by 'microshading.' Natural farming means naturally delicious coffee.

Let's Get To Work On Plastic Waste

Taking a reusable coffee cup with you leads to less plastic waste and helps us all work for the good of the environment.

No Need To Boil

Did you know that NESCAFE doesn't need boiling water? You’ll save a whole lot of energy by using less heat.

Recycling Made Easier

We care about how we package our coffee just as much as the coffee itself. That's why we're making our jars and packs easier to recycle.