Radical tree renovation really pays off
When coffee trees get old, they get tired. But we’ve got a radical way of reinvigorating them.
Take our partner coffee farmers on the Côte d’Ivoire – they love their gnarly old trees. They’ve been serving up a steady – but dwindling – crop of coffee beans for generations. The NESCAFÉ agronomists’ advice is radical – cut them right back to the stump. It sounds drastic, but if farmers follow our advice, the trees grow back stronger. And that means more coffee beans… and more cash for the farmers.
You can imagine that giving an old friend major surgery with an axe takes more than a little courage! But so far, our experts have convinced 30% of Ivorian farmers to do just that. And – with the addition of some select new robusta plantlets we’ve distributed – it’s beginning to make a real difference.
The Ivorian coffee trees are experiencing a rebirth – and the winning combination of radical renovation and new, younger plants is producing more, bigger and better-quality beans, so their farms are thriving.
Congratulations, Côte d’Ivoire – your bravery is paying off! We can taste your courage in every cup.
Enjoy more stories of Respect
Coffee’s in our blood
We’ve been working with Mexican coffee farmers for a long time – sometimes we’re partnering with the grandchildren of the first farmers we helped.
We never give up on a coffee-growing country
Our coffee is grown in some of the toughest, poorest parts of the world. But it’s also a positive livelihood that helps our partner farmers feed their families. So we know we have a duty to stick with it and our farmers.
We’re steaming ahead
Our efficient factories burn waste coffee grounds to make the steam to make our granules. Whenever you make a cup of NESCAFÉ, enjoy it knowing we’ve reduced our carbon emissions by half over the last ten years.
Recycling made easier
Our new sachets are easier to recycle, and keep your coffee just as fresh as before.
Enjoy more at 80ºC
Did you know that 100% NESCAFÉ flavour doesn’t need 100ºC boiling water? And if you use less heat, you’ll save a whole lot of energy too.