We stand by coffee-growing countries
Ahh, the glory days of West Africa’s Côte d’Ivoire, when its full-bodied robusta coffee was drunk all around the world, savoured in stylish French cafés and bustling Moroccan souks.
Sadly, due to civil war and poverty, Ivorian coffee production has been in decline in recent decades – farmers haven’t been able to adopt the latest coffee growing skills that make modern farms thrive. Coffee as a crop was in danger of dying out there.
But we never give up on a coffee-growing region. So, since 2012, we’ve been working with Rainforest Alliance and the next generation of Ivorian farmers to kickstart the Côte’s big comeback. We’ve provided them with new, even more robust robusta varieties to grow, and helped them renovate their existing trees to keep them thriving.
Even though our coffee is sometimes grown in some of the toughest, poorest parts of Latin America, Asia and Africa, we always stick with it, and with our partner farmers. Unlike many other coffee brands, NESCAFÉ is local. Our factory is in the Côte d’Ivoire, our team is Ivorian… and the farmers are our best customers!
So the next time you make a NESCAFÉ, savour that robust flavour and pat yourself on the back. With every sip you’re helping keep coffee alive in the Côte d’Ivoire and many other places… just like us.
Enjoy more stories of Respect
Kenyan women farmers mean business
Life as a woman coffee farmer can be pretty tough in Kenya, but better business skills give them more control of their crops and enable them to earn more cash for their coffee beans.
Coffee’s in our blood
We’ve been working with Mexican coffee farmers for a long time – sometimes we’re partnering with the grandchildren of the first farmers we helped.
Want great-tasting coffee? That’ll take 15 years…
We’re committed to breeding better, climate-resistant coffee trees which produce even more flavoursome beans. And then we distribute them around the world to boost our growers’ incomes.
We believe in ‘reinjarnation’
The jar in your hand may have had a previous life. Glass can be infinitely recyclable, and every tonne of recycled glass used saves 670 kg of CO2.
Let’s get to work on plastic waste
The great taste of NESCAFÉ has been powering our busy days – if we use sustainable coffee cups that cause less plastic waste, then we’ll all be working for the good of the environment too.