We’re turning bean growers into bean counters
These days, life for Makena’s good. Last year she won the right to own her own land, and to tend her own arabica coffee bushes. Her two kids tag along under her feet as she proudly picks the red cherries to take to market.
This is progress in Kenya, where the culture is shifting. It’s not equal yet, but it’s on the right track.
We want to do more for Makena – we want to help her not just to grow coffee but to empower her as a modern businesswoman. Our teams on the ground are beginning to teach Makena – and 2,000 Kenyan women like her – the less obvious but essential parts of modern coffee farming – like keeping records of expenses, sales and harvests.
‘I was never that great at arithmetic at school,’ she says. Still, we’re getting out the abacus and going back to maths lessons. But we’re getting there, together.
So far we’re proud to have created 250 ‘lead women farmers’ who can advise their sisters and lead by example. We’re helping Kenyan women take care of the coffee business so they can have the opportunity for a bright and sustainable future – and you can taste success in every cup.
Enjoy more stories of Respect
Roll out the green carpet
Our Brazilian partner farmers are reducing their need for artificial herbicides by ‘microshading’, where a carpet of grass between their trees keeps the weeds down naturally.
If Honduran farmers can dry their beans themselves on their farms, they get more cash for their crops. Luckily, we’ve got a solar-powered, design-led solution to help them.
We’re putting less water in our coffee
Our coffee is often grown in places where water’s scarce, so we’re helping our farmers get smarter with how they use it. Coffee’s important – but water conservation is vital!
We believe in ‘reinjarnation’
The jar in your hand may have had a previous life. Glass can be infinitely recyclable, and every tonne of recycled glass used saves 670 kg of CO2.
Let’s get to work on plastic waste
The great taste of NESCAFÉ has been powering our busy days – if we use sustainable coffee cups that cause less plastic waste, then we’ll all be working for the good of the environment too.