Roll out the green carpet
The secret to making fresh, authentic, great-tasting coffee is to work with nature, not against it. Take a minute to shelter from the fierce Brazilian midday sun among the coffee trees and you’ll find beds of luxuriant, cool grass between them. Feels great, doesn’t it? But it’s not for farmers to take a quick nap on – it plays a vital part in our commitment to natural coffee growing.
Our Brazilian partner farmers use state-of-the-art techniques on their modern farms combined with ecological farming methods to reduce the environmental impact.
A green carpet of grass protects the soil from the baking sun, keeping it cool and moist, and preventing the spread of pesky weeds without needing so much artificial herbicide. We call it microshading – and it’s part of our mission to inspire coffee farmers to use natural innovations around their farms whenever they can.
Of course, using less herbicide is better for the farmers’ wellbeing as well as their coffee. So raise a cup of good health… or ‘saúde!’ as they say here.
We believe that eco-friendly coffee farming means naturally flavoursome coffee – something you can taste with every cup.